Walk into any Filipino home and you’ll likely spot them — on the kitchen counter, in the pantry, or chilling in the fridge. Universal Robina Corporation (URC) isn’t just part of our grocery list — it’s part of our daily life.
And now, it’s official: Five URC flagship brands have been crowned as the most chosen in the Philippines in the 2025 Brand Footprint Report by global consulting firm Worldpanel by Numerator.
The champions? Great Taste, C2, Piattos, Nissin, and Payless — trusted names that have earned the top spot in Filipino households, time and time again.
The results of this study show that our brands continue to earn the trust and loyalty of Filipino consumers,” says URC Chief Marketing Officer Karen Ong. “We’re proud that our products remain staples in homes across the country.”
Top Pinoy Picks
Great Taste Coffee – The most chosen coffee brand in the Philippines, with a massive 367 million Consumer Reach Points (CRP). For countless Pinoys, Great Taste is the aroma that starts the morning and the comfort sip that keeps the day going.
C2 Green Tea – The most chosen ready-to-drink green tea with 33 million CRP, keeping Filipinos refreshed on the go.
Piattos – The most chosen potato snack in the food sector, winning over fans with 180 million CRP. A must-have for barkada hangouts, road trips, and TV nights.
Nissin – With 101 million CRP, Nissin continues to dominate as the noodle brand Pinoys reach for when they want fast, filling, and flavorful comfort food.
Payless – At 73 million CRP, Payless proves that budget-friendly can still be the most chosen when it comes to taste and satisfaction.
Why URC Rules the Shelf
The Brand Footprint Report doesn’t just track sales — it measures how many people choose a brand and how often. In a year when Filipino shopping trips increased due to easing inflation and busier lifestyles, URC’s brands seized every opportunity to be picked up, opened, and enjoyed.
With more time spent out and about and an easing of inflation, Filipinos shop more often. This means more opportunities for each brand to be bought,” explains Marie-Anne Lezoraine, Managing Director for Worldpanel by Numerator in the Philippines.
From Everyday Moments to Big Memories
These aren’t just products. They’re part of our story — from a steaming cup of Great Taste shared with family in the morning, to bottles of C2 cooling us down after a hot commute, to Piattos passed around during game nights.
URC doesn’t just sell food and drinks — it delivers familiar tastes and trusted quality that Pinoys have chosen over and over again. And in 2025, that loyalty speaks louder than ever.
The verdict is clear: When it comes to the most chosen brands in the Philippines, URC isn’t just in the running — it’s leading the pack.
So, which of these URC favorites is sitting in your kitchen right now?
The Gypsies List 